The Truth About Zero-Click Searches (and Why GBP Is Now Your Homepage)

What Is a Zero-Click Search?

A zero-click search is when someone finds what they need directly in Google’s search results and doesn’t click on any links—not even your website.

Instead, they:

• Tap to call
• Get directions
• Read reviews
• View services
• Browse photos
• Click a booking link

All inside your GBP.

And here’s the kicker:

More than 60% of local searches are now zero-click.
(Source: Semrush, SparkToro)

If your profile isn’t optimized? You don’t just miss a click—you miss the customer.

Why This Shift Matters More in 2025

Google’s Search Generative Experience (SGE) and AI-enhanced snippets are pulling more info directly into search results. That means:

• Fewer organic website visits
• More emphasis on trust signals like reviews and GBP content
• And less control unless you’re actively managing your profile

In Google’s eyes, your GBP is the single source of truth about your business.

How RankTrust Makes Your GBP "Homepage-Ready"

We treat your Google Business Profile like the front page of your brand. That means:

  Business Description: Clear, keyword-rich, and customer-focused

  Services: Every offering listed with optimized descriptions

  Photos & Videos: Fresh, geotagged, high-quality visuals

  Posts: Weekly updates that show activity and authority

  Reviews: Managed, responded to, and strategically encouraged

  Q&A: Real questions, helpful answers, proactively filled out

  Booking Links & CTAs: Easy to take action right from search

We don’t just get you seen—we help you win the search without a single click.

Your Website Still Matters — But It’s No Longer Step One

Yes, your site should still:

• Load fast
• Look clean
• Convert visitors
• Reflect your brand

But for most customers, it comes after they find you through your GBP—if they get that far at all.