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RankTrust SEO GBP Optimization Services
RankTrust SEO GBP Optimization Services
Local SEO Citations
Local SEO Citations

GBP vs. Yelp: Where Should You Focus in 2025?

If you’re still pouring time and money into Yelp, this is your wake-up call.

In 2025, the gap between Google Business Profile (GBP) and Yelp isn’t just wide—it’s massive. One platform drives visibility, phone calls, and customer action. The other is mostly a graveyard for fake reviews, overpriced ads, and frustrated users.

Let’s break it down — and show you where to double down if you want real results.

1. Add a New Google Post

Highlight a product, promo, blog article, service, or seasonal update.

Pro tip: Use keywords and end with a call-to-action like "Call now" or "Learn more."

Google Business Profile: Built Into the Search Engine

When someone searches for:

  • "Plumber near me"
  • "Best pizza in [city]"
  • "Wedding photographer reviews"

They’re not opening Yelp. They’re Googling.

And what shows up first?

  • Google’s Map Pack
  • A list of nearby businesses
  • Star ratings, hours, services, reviews — all pulled from GBP

Google is where intent lives — and GBP is how you show up for it.

Yelp: Dwindling Reach, Growing Pain

Yelp may have been relevant in the 2010s. But today?

  • Most users find Yelp by accident through Google
  • Reviews often skew negative (thanks to angry customers and spam)
  • Business owners are paying for clicks that don’t convert
  • Yelp’s algorithm hides good reviews and highlights bad ones unless you pay

"We just want to show your best side! For $600 a month..."

No thanks.

Side-by-Side Breakdown

  Feature   Google Business Profile   Yelp
  Search Engine Integration   Directly in Google   ✕ Only through 3rd Party
  Voice Search Visibility   Yes   ✕ No
  Mobile Map Results   Top Placement   ✕ Rare
  AI Integration (SGE)   Feature source   ✕ Not supported
  Review Management Tools   Yes (free)   ✕ With paid plan only
  Lead Quality   High-intent searchers   ✕ Price shoppers & trolls
  Ad ROI   Efficient w/GBP + SEO   ✕ Often overpriced
 

Contact RankTrust

Call RankTrust today at (262) 955-2919, or request your free Google Business Profile audit and let us show you exactly what Google’s AI sees when it looks at your business.

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