GBP Activity Checklist: What to Do Every Week, Month & Quarter

Want to rank in the Google Map Pack consistently? Then treat your Google Business Profile like a living, breathing asset.

Too many business owners set it and forget it. They claim their GBP, upload a few photos, maybe respond to a review or two—and then… nothing. Meanwhile, Google sees inactivity as a sign of irrelevance.

If you're not engaging, you're not ranking.

Here’s the proven RankTrust checklist for keeping your profile active, trusted, and visible — week after week, month after month.

Weekly GBP Tasks

1. Add a New Google Post

Highlight a product, promo, blog article, service, or seasonal update.

Pro tip: Use keywords and end with a call-to-action like "Call now" or "Learn more."

2. Respond to New Reviews

Thank happy customers. Address complaints professionally. Every response builds trust and Google credibility.

3. Add a Photo or Video

Google favors profiles that stay visually fresh.

Staff photo, project shot, or even a behind-the-scenes clip = ranking juice.

4. Answer GBP Q&A

Check if any new questions have been posted. If not, seed your own with frequently asked ones—and answer them directly.

Monthly GBP Tasks

1. Update Business Info (If Needed)

Verify hours, services, and holiday schedules. Even small changes show Google you’re active.

2. Analyze Post Engagement

Which types of posts get clicks or calls? Adjust strategy and messaging accordingly.

3. Upload Customer Photos

Ask clients to submit photos of your completed work or product in use. Google loves user-generated content.

4. Refresh Services or Products

Add pricing, refine descriptions, or include keywords your customers are using in search.

Quarterly GBP Tasks

1. Run a Full GBP Audit

Is your profile:

100% complete?
Category-optimized?
Free of outdated content?
Aligned with your competitors’ strategy?

If not, fix it fast.

2. Launch a Review Campaign

Reach out to recent happy clients and ask for reviews (the right way). Include a direct GBP review link in your email or text.

3. Update Attributes

Are you woman-owned, veteran-owned, LGBTQ+ friendly, etc.? These tags help you appear in filtered searches—and earn trust.

4. Review Citations

Make sure your Name, Address, and Phone number (NAP) match across all major directories: Yelp, Bing, Apple Maps, etc.

What Happens If You Ignore This?

Simple:

Your visibility drops
Your competitors rise
Google assumes you’re outdated
Customers go elsewhere

That’s why GBP optimization isn’t a one-and-done job—it’s a long-term visibility strategy.

Or... Let RankTrust Handle It All for You

We don’t just check boxes. We manage your GBP like it’s your #1 local marketing channel—because it is.

Call Us Today: (262) 955-2919

Or request a free GBP audit and we’ll show you exactly what’s missing—and how to fix it.

You run your business. We’ll keep it visible.