Optimize your Google Business and Local SEO with RankTrust SEO 262-955-2919
Your Google Business Profile might be killing your visibility—and you don’t even know it.
Most business owners assume their Google listing is “good enough.” It’s live, it shows your name, number, maybe even some reviews. But here’s the truth:
An unoptimized, neglected, or mismanaged GBP (Google Business Profile) can do more harm than good.
At RankTrust, we’ve audited hundreds of listings. And time after time, we see the same seven mistakes killing visibility, rankings, and leads. Let’s break them down—and show you how we fix them fast.
Your primary category tells Google what your business actually does. Choose wrong, and you’ll vanish from relevant searches.
How We Fix It: We run a competitive category analysis to match your business with the exact terms your competitors are ranking for—and align secondary categories that support your core services.
Most business descriptions are either keyword-stuffed nonsense or vague, one-sentence blurbs. Neither helps Google—or your customers—understand what you offer.
How We Fix It: We craft a keyword-optimized, human-readable description that tells Google exactly who you are, what you do, and why you’re worth ranking.
If your services or product listings are empty, you're handing over map space to competitors who do have them filled in.
How We Fix It: We add all your services, products, pricing (if applicable), and match them with high-intent keywords that get attention in local search.
Google rewards activity. If your GBP hasn’t had a post in weeks (or months), Google assumes you’re not active—and your rankings reflect it.
How We Fix It: Our team posts weekly, branded, keyword-rich content to your GBP. Offers, seasonal promos, events, service highlights—fresh content keeps your listing alive.
Not responding to reviews (especially the bad ones) signals neglect. Responding emotionally? Even worse.
How We Fix It: We monitor and respond to every review with professional, tactful, brand-aligned messaging. We also help you generate more high-quality, keyword-loaded 5-star reviews that influence both trust and ranking.
A blurry storefront pic from 2019 won't cut it in 2025. Google ranks profiles with frequent, high-quality visual content.
How We Fix It: We upload sharp, branded, geotagged images and videos—team photos, work in progress, service results, even staff headshots. It builds trust and signals freshness.
If your Name, Address, or Phone number is even slightly off across directories, Google’s trust in your business plummets.
How We Fix It: We perform a full citation audit and clean up conflicting listings on platforms like Yelp, Bing, Apple Maps, YellowPages, and more—ensuring total alignment across the web.
Each one of these issues on its own is bad. But when they stack up? Your profile becomes a ghost—and your competitors walk away with your traffic.
Call RankTrust at (262) 955-2919.
Or request a free audit and we’ll show you exactly which of the seven deadly mistakes are hiding in your profile—and how we’ll fix them fast.
You’ve only got one spot in the Map Pack. Let’s make sure it’s yours.
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